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Services

Grow your business with words that work.

Though there are scores of new methods to convey advertising messages, direct mail remains the most widely used means of staying in touch with current clients, targeting specific prospects and generating leads.

Postcards, self-mailers, pamphlets and multi-part packages are all effective, flexible ways to reach your audience, obtain measurable results and improve your bottom line.

Let Fresh Copy help you devise a successful direct mail campaign.

Brochures are extremely useful and effective sales tools for business. A properly composed brochure will provoke interest, convey key benefits, overcome common objections and sell your product as well as your best salesperson.

A successful brochure is written clearly and directly for your target audience.  It  gives complete information, tells your clients where (and why!) to find you, then prompts them to take action.

Fresh Copy will help you create a brochure that successfully represents your interests and sets you apart from your competition.

Newsletters are popular, and rightfully so. They are an excellent way to stay in touch with customers on a regular schedule, providing a “tickle” to keep you top-of-mind. They can also keep employees informed of company happenings.

Profiles, new product information, interviews and event reports are among the many items that a newsletter can successfully convey.

Fresh copy can help you develop a useful newsletter or provide content for the one you already have.

If you need to develop a sales promotion and are not sure how to start – you’re not alone. Intimacy with a product or service can blind us to the features, benefits and selling points. It’s natural, but creating a campaign in this condition is difficult.

If you’re having trouble extracting the selling points, making it exciting and putting all that into a plan, with tools and words, give me a call.

Fresh Copy can help you develop a  fresh angle, sales promotion plan and marketing strategy.

Copy written for the ear varies greatly from copy written for the eye. In A/V presentations, much of the story is told with images. The media script must compliment the images by giving information the images don’t convey.

Since the viewers’ attention is necessarily split between words and pictures, sentences are shorter and language is simple. At the same time, it’s important to keep the copy informative and your target audience in mind.

For instance, the copy above would never make it as a video script.

Don’t try this at home. Call a pro. Call Fresh Copy.

Company and executive profiles, biographies and case histories add a “human” element to your business and tell the stories that form your company’s personality. They allow customers to connect on a personal level and can highlight the features and reinforce the benefits of your product or service.

These pieces can stand-alone, and are also excellent for use in media kits, annual reports and direct mail. Once prepared, they also allow you to respond quickly to media inquiries.

Throughout millennia, stories have been used to teach lessons, record history and report events. We find good stories irresistible. Let Fresh Copy tell yours.

Website content must be succinct, informative, interesting, complete and easy to read.

Prospects who access your site will expect to find the information they seek immediately. That is the nature of the medium.

Your hard-working website may introduce your company, clarify complicated issues, provide a public service or increase inquiries and sales.

Fresh Copy will work with you to create well-organized, effective website copy that achieves your goals.

Has your business changed locations? Opened additional locations? Introduced a new product? Taken on a new President or CEO? Announcements are a simple way to inform your public of big events.

Announcements can be formal (such as a formal letter or panel card) or casual (such as a postcard or flyer). The form should compliment your business approach and the gesture will let your clients know they matter.

Business letters and sales letters need to come on strong, come to the point and clearly express the message.

If poorly written, letters that enjoy wide and frequent distribution can confuse, bore and mislead the reader. Disastrous results can also include losing credibility with colleagues, clients and staff.

Make sure your letters are well written and effective. I can edit, re-write or write your letters for you. Call Fresh Copy to experience the joy of a perfect letter with your signature at the bottom.

Flyers are a quick, budget-conscious way to profile your company, promote special offers or highlight a specific product or service.

They can be used as newspapers inserts or handed out at conventions and trade shows. They can also be designed as self-mailers and are a useful addition to any direct mail package.

From the simple 1-color format to 4-color slicks & sell sheets – Fresh Copy is your source for successful, informative flyers.

You may have need of a manual to explain any number of products or services, including product instruction, course training, employee handbooks or benefit information.

Repeatedly fielding the same questions is a sign that your current manual (if you have one) is unclear or incomplete. In this case, you must create a manual to keep your clients or employees happy.

We’ve all read flawed instructions that leave us guessing and adversely affect our opinion of the company. On the other hand, a clear, informative manual can keep customers and employees happy and loyal.

To shed light on gray areas, using a writer from outside the company is invaluable. Call Fresh Copy.

A press release is a news story, written to inform the media of newsworthy events or developments at your company. For a press release to be successful (that is, published by an editor), the information must truly be newsworthy.

If your company has developed a revolutionary product, experienced management changes, or had another change that touches the reading or viewing public – a press release is a means to get your name before them, without the cost of advertising.

Do you have marketing and collateral materials that fall short of their intended purpose? Have you been using the same materials for years on end? Have you written a book, article or other composition that needs better organization, more “meat,” or clearer expression? Professional editing is the answer.

Editing is a special skill that requires an advanced “big picture/little picture” mentality, a unique ability to glean the writer’s intention and voice, and keen attention to detail.

I have been editing professionally for more than 17 years. My clients will tell you that I’m indispensable and really, really good.
From the Home page, click on “testimonials” to read their comments.

If you have something to say and you’re just not a writer – tell me your story.

It may be the story of an hour, your life, or a day in your life. It may be an article or a book, fiction or fact.

Ghostwriting allows you to be the author, regardless of your writing skill. Your unique voice will come through, your story will be told as though you wrote it yourself. I will write it for you - the copyright is yours.