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Services
Services
Grow your business with words that work.
Though there
are scores of new methods to convey advertising messages, direct mail remains
the most widely used means of staying in touch with current clients,
targeting specific prospects and generating leads.
Postcards, self-mailers,
pamphlets and multi-part packages are all effective, flexible ways
to reach your audience, obtain measurable results and improve your
bottom line.
Let Fresh Copy help you devise a successful direct mail
campaign.
Brochures are
extremely useful and effective sales tools for business. A properly
composed brochure will provoke interest, convey key benefits, overcome
common objections and sell your product as well as your best salesperson.
A successful brochure is written clearly and directly for your target
audience. It gives complete information, tells your clients
where (and why!) to find you, then prompts them to take action.
Fresh
Copy will help you create a brochure that successfully represents
your interests and sets you apart from your competition.
Print and radio advertising
offer a very limited amount of space to reach your customer.
Whatever the medium (billboard, newspaper, magazine, phone book, radio
script), ad copy must convey a powerful, memorable, maximal sales
message with a minimum of words.
It takes skill to boil down a concept
and achieve an explosive effect from a small space. I love creating
this type of message so much that I came up with a name for it - I
call it a “nuclear nugget.” If you need one, call me.
Newsletters are
popular, and rightfully so. They are an excellent way to stay in touch
with customers on a regular schedule, providing a “tickle” to keep
you top-of-mind. They can also keep employees informed of company
happenings.
Profiles, new product information, interviews and event
reports are among the many items that a newsletter can successfully
convey.
Fresh copy can help you develop a useful newsletter or provide
content for the one you already have.
If you need to develop
a sales promotion and are not sure how to start – you’re not alone.
Intimacy with a product or service can blind us to the features, benefits
and selling points. It’s natural, but creating a campaign in this
condition is difficult.
If you’re having trouble extracting the selling
points, making it exciting and putting all that into a plan, with
tools and words, give me a call.
Fresh Copy can help you develop a
fresh angle, sales promotion plan and marketing strategy.
Media
kits (press kits) are flexible tools that convey comprehensive information
about your company. Complete kits consist of various pieces and can
include company and executive profiles, case histories, fact sheets,
FAQs, statistical information, backgrounders, product & service
information, photos and more.
If your high-profile company frequently
fields media inquiries – you need a current media kit. Supplying reporters
with a good media kit can help to ensure that your company presents
well in resulting news stories.
Also used as sales tools, kits can
be developed for prospects to provide detailed product and company
information for large purchases.
Let Fresh Copy help with the process
of creating a media kit that meets your needs.
Copy written for the
ear varies greatly from copy written for the eye. In A/V presentations,
much of the story is told with images. The media script must compliment
the images by giving information the images don’t convey.
Since the
viewers’ attention is necessarily split between words and pictures,
sentences are shorter and language is simple. At the same time, it’s
important to keep the copy informative and your target audience in
mind.
For instance, the copy above would never make it as a video
script.
Don’t try this at home. Call a pro. Call Fresh Copy.
Company and executive profiles, biographies and case histories add a “human” element to your business and tell the
stories that form your company’s personality. They allow customers
to connect on a personal level and can highlight the features and
reinforce the benefits of your product or service.
These pieces can
stand-alone, and are also excellent for use in media kits, annual
reports and direct mail. Once prepared, they also allow you to respond
quickly to media inquiries.
Throughout millennia, stories have been
used to teach lessons, record history and report events. We find good
stories irresistible. Let Fresh Copy tell yours.
Website content must
be succinct, informative, interesting, complete and easy to read.
Prospects who access your site will expect to find the information
they seek immediately. That is the nature of the medium.
Your hard-working
website may introduce your company, clarify complicated issues, provide
a public service or increase inquiries and sales.
Fresh Copy will
work with you to create well-organized, effective website copy that
achieves your goals.
Has your business
changed locations? Opened additional locations? Introduced a new product?
Taken on a new President or CEO? Announcements are a simple way to
inform your public of big events.
Announcements can be formal (such
as a formal letter or panel card) or casual (such as a postcard or
flyer). The form should compliment your business approach and the
gesture will let your clients know they matter.
Business letters and sales letters need
to come on strong, come to the point and clearly express the message.
If poorly written, letters that enjoy wide and frequent distribution
can confuse, bore and mislead the reader. Disastrous results can also
include losing credibility with colleagues, clients and staff.
Make
sure your letters are well written and effective. I can edit, re-write
or write your letters for you. Call Fresh Copy to experience the joy
of a perfect letter with your signature at the bottom.
Flyers are a quick, budget-conscious way to profile your
company, promote special offers or highlight a specific product or
service.
They can be used as newspapers inserts or handed out at conventions
and trade shows. They can also be designed as self-mailers and are
a useful addition to any direct mail package.
From the simple 1-color
format to 4-color slicks & sell sheets – Fresh Copy is your source
for successful, informative flyers.
You may have need of a manual to
explain any number of products or services, including product instruction,
course training, employee handbooks or benefit information.
Repeatedly
fielding the same questions is a sign that your current manual (if
you have one) is unclear or incomplete. In this case, you must create
a manual to keep your clients or employees happy.
We’ve all read flawed
instructions that leave us guessing and adversely affect our opinion
of the company. On the other hand, a clear, informative manual can
keep customers and employees happy and loyal.
To shed light on gray
areas, using a writer from outside the company is invaluable. Call
Fresh Copy.
A press release is
a news story, written to inform the media of newsworthy events or
developments at your company. For a press release to be successful
(that is, published by an editor), the information must truly be newsworthy.
If your company has developed a revolutionary product, experienced
management changes, or had another change that touches the reading
or viewing public – a press release is a means to get your name before
them, without the cost of advertising.
Do you
have marketing and collateral materials that fall short of their intended
purpose? Have you been using the same materials for years on end?
Have you written a book, article or other composition that needs better
organization, more “meat,” or clearer expression? Professional editing is
the answer.
Editing is a special skill that requires an advanced “big
picture/little picture” mentality, a unique ability to glean the writer’s
intention and voice, and keen attention to detail.
I have been editing
professionally for more than 17 years. My clients will tell you
that I’m indispensable and really, really good.
From the Home page,
click on “testimonials” to read their comments.
If you have something
to say and you’re just not a writer – tell me your story.
It may be
the story of an hour, your life, or a day in your life. It may be
an article or a book, fiction or fact.
Ghostwriting allows you to
be the author, regardless of your writing skill. Your unique voice
will come through, your story will be told as though you wrote it
yourself. I will write it for you - the copyright is yours.
"Like
stones, words are laborious and unforgiving, and the fitting of them
together,
like the fitting of stones,
demands great patience
and strength
of purpose and particular skill."
-Edmund Morrison
To read descriptions, roll over selections to the left.
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